Come celebrate the food, music and people of our great state at Texas Forever Fest, sponsored by H-E-B, on Saturday, March 23, 2024 from 11 am to 6 pm in Plano’s Haggard Park.

From Caddo Lake to Cadillac Ranch, from the Rio Grande to the River Walk, our beautiful state is home to big skies and even bigger dreams. And we’re gonna throw a party just as big as Texas!

There’s no friendlier place than our home state, and we’re rolling out the welcome mat at this free celebration for all ages. Enjoy live music, entertainment, activities, food, drinks and vendors all influenced by Texas’ diverse culture and spirit.

We are excited to announce the following artists on our main stage to include headliner Wade Bowen!

• 11 to 11:45 am – Midnight Thirty
• Noon to 1 pm – Nik Parr + The Selfless Lovers
• 1:30 to 2:30 pm – George Dunham & His All Star Band
• 3 to 4 pm – Kaitlin Butts
• 4:30 to 6 pm – Wade Bowen

Our friends at Texas Whiskey Festival will again be hosting a Spirits of Texas tasting at this year’s Texas Forever Fest on Saturday, March 23 in Plano’s Haggard Park. The tasting will feature samples of the best whiskeys made in the Lone Star State. Ticket-holders will also be able to chat with brand ambassadors to learn more about each distillery.

There will be three opportunities for tasting 11 am to 1 pm, 2 to 4 pm, and 4 to 6 pm.

A limited number of tasting tickets are now on sale. Get ’em while they’re hot!

For the most up-to-date information, including a vendor list and other attraction information, please follow the Texas Forever Fest Facebook event page.